Will the 2018 Ford Fiesta Carry on the Model's Long Tradition of Not Being Sold in the U.S.?

The Ford Fiesta has been one of the top-selling subcompacts in Europe for years—an impressive achievement across the pond, where city cars are all the rage.

In the U.S., things are different. We'll buy compact cars, sure, but only when rising fuel prices force us to. With the price of a gallon of gasoline at a decade low, Americans are buying bigger and bigger vehicles, particularly SUVs and pickup trucks.

After Ford unveiled the 2018 Fiesta in Geneva this summer—the nameplate's seventh generation—one employee unceremoniously blabbed to a Romanian news outlet that it will not be sold in North America.

Ford Motor Company has been avoiding talking about it for now, deflecting questions until an official statement is ready. Hopefully, the more advanced, safer-than-ever 2018 Fiesta will be coming to our shores, and the rumor-starter misspoke. However, not being sold in the U.S. is a time-honored tradition for the Ford Fiesta. The first generation Fiesta was sold in America in the 70's, but did not perform well. Its second, third, fourth, and fifth generations would all be sold around the world, but not here. The sixth generation may have been a brief candle.

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